FOUNDER / DESIGNER / CEO

Home: Cumberland, BC
Years riding: 29
Music: Clutch
Local trails: Cumberland Forest/ Forbidden Plateau
Dream trail: Create your own flow. Fast but the more roots and rocks the better.

GENERAL MANAGER

Home: Cumberland, BC
Years riding: 8
Music: Foo Fighters
Local trails: The Forbidden Plateau
Dream trail: Anything downhill with rocks, roots and ends with a burger.

CFO

Home: Nelson, BC
Years riding: 22
Music: The War on Drugs
Local trails: Nelson’s finest
Dream trail: A long climb, maybe even a hike-a-bike up to some swoopy alpine singletrack, followed by a long steep descent. Throw in some rugged parts, good berms, sweet jumps, and a beer at the bottom with friends.

OPERATIONS MANAGER

Home: Comox Valley, BC
Years riding: 28
Music: Beastie Boys
Local trails: The Forbidden Plateau
Dream trail: A blue square that I can turn into a black diamond by adding high speed and creative lines. A trail technical enough that I never nail every line and can’t wait to pedal back to the top and try again!

CUSTOMER EXPERIENCE COORDINATOR

Home: Cumberland, BC
Years riding: 3
Music: Tool
Local trails: The Forbidden Plateau
Dream trail: Fast, steep and technical with a few drops and rock slabs with multiple line options. And the less I have to climb, the better!

EUROPEAN SALES AND OPERATIONS COORDINATOR

MARKETING AND SALES COORDINATOR

Home: Cumberland, BC
Years riding: 15
Music: A little bit of everything, these days I'm on the classic rock and 90's HipHop

Local trails: Old Boot to Moon Boot
Dream trail: Big flowy jumps and berms, freshly built so your tires leave tracks, with some straight shots of fresh loam added in for good measure. Maybe toss in a skinny or teeter totter at the start to keep it real.

BIKE DESIGN ENGINEER

Home: Cumberland, BC
Years riding: 23
Music: KAYTRANADA
Local trails: The Forbidden Plateau
Dream trail: Long and fast with a mix of steeps, gaps and berms. If your eyes don't water it isn't fast enough!... or you have goggles on, which usually means good times!

UK MARKETING SALES AND SUPPORT

Home: Cumbria, UK
Years riding: 24 (man, I’m old now)
Music: Tourist, Rufus Du Sol, Bonobo, Diplo
Local trails: Out on the local Fells (mountains) in the Lake District I call home.
Dream trail: Flowy start into some progressive jumps into some steep tech into some floaty booters to finish.

PRODUCT AND SUPPLY CHAIN COORDINATOR

CUSTOMER EXPERIENCE COORDINATOR

LOGISTICS AND WAREHOUSE COORDINATOR

Home: Cumberland, BC
Years riding: 12
Music: Various metal subgenres ending in "core"
Local trails: Numbskulls->gravity
Dream trail: An epic climb from the valley floor to the alpine followed by a steep sustained natural descent through a multitude of different zones.

RACE TEAM & MEDIA COORDINATOR

Home: Victoria, BC
Years riding: 10
Music: Juice WRLD
Local trails: Mt Prevost
Dream trail: Rough, steep enough to scare me, natural doubles, with some buffed jumps mixed in for good measure.